Milk Man:
Milk man is a fun base Facebook application. We made it as a game format where a superhero named Milk Man is flying over the highway near some high-rise building. While he was flying over the top he was dropping chocolate bars from above. On the bottom of the game screen there was a glass that can be controlled by the mouse. So when the chocolates were dropped by the Milk Man the player had to catch the chocolate bars. Given a certain time the more he caught the amount of chocolate bar he got more points. Not only the amount of chocolate decided the points but also after playing the game he had to share and invite friends to play the game. So the score depend on efficiency of playing game and sharing the game by inviting more and more friends.
Then we managed the campaign. Based on the score we put daily winner chart and weekly winner chart. After the campaign we declared final 5 winners based upon their involvement and score and we give away some awesome prizes. In this way the customer engagement and also brand awareness build up on chocolate milk.
Milk Man Mango:
For the band awareness and customer engagement of mango flavored milk we designed and developed another Facebook application game. Here in a nice green environment a naughty boy was climbed a mango tree where lots of fresh and ripe mango were seen in the tree. The boy was shaking the tree and many mangoes were dropping from the branch of the tree.
There were a glass at the bottom of the game screen. And when the mangoes were falling from the tree you as a player had to catch the mangoes. Given a certain time the more anyone caught the more they will score high.
Not only efficiency of catching mangoes determined the score but after finishing the session he or she had to share and invite more and more of their Facebook friends to play the game. The more they play and invite they will get the more score. We also managed the campaign. Based on the score we put daily winner chart and weekly winner chart. After the campaign we declared final 3 winners based upon their involvement and score and we give away some Mobile phones and other prizes. And another interesting thing is they have to first like the page of the company to enter the game competition. In this way the company page will get more like and the brand will be placed more and more of the potential clients.