Best website design company in Bangladesh: Difference between flyer and brochure design

Roopokar is the leading website design company in Bangladesh. This firm is having some talented, experienced and well-skilled graphic designers for flyer and brochure design. There are hundreds of marketing activities that exist throughout the world. The Internet is just another new platform for marketing procedure. Despite all the other technique, flyer and brochure design is still an effective way to communicate your goods or services to the customers. This is why proper flyer and brochure design is important.

Before coming up with a flyer and brochure design, we need to know the basic difference between these. These difference can help companies to market effectively. Knowing the difference between a brochure and flyer design can help companies to be more cost effective too.

Difference: Flyer and Brochure Design

Both of these things are different in many ways. They vary in terms of size, content, quality, purpose, distribution etc. Let’s know more about the difference between the flyer and brochure design.

Size

The size of a flyer is pretty basic. Usually, the size of a flyer is 8.5” x 11”. Although it can be of different sizes as well.

The size of a brochure varies a lot. It can be of 8.5” x 11” or some other size of choice.

The main difference between a flyer and brochure design is that brochure contains multiple pages but the flyer contains only one.

Content

In a flyer the content is small and only the brief is there written only. But the content inside a brochure is given in description most of the time. The flyer may have contents on one side only. Though, there is no rule regarding this. A flyer can have contents on both sides of the page. The brochure is often given a c fold or double gatefold for presenting. In flyer and brochure design it is important to balance the content with the size.

Purpose

In flyer and brochure design the purpose has to be considered. The purpose of a flyer is mainly to aware the customer about a certain brand, offers, opening of a new branch. The purpose of a flyer is mainly to inform the customers about certain news about a business or organization.

The purpose of a brochure is quite different than the purpose of a flyer. A brochure contains a lot of information. It may have product details or other pieces of information about a good or service. The flyer and brochure design must have the reflexion of the purpose.

Distribution

The flyer is mainly distributed in a very crowded area where people may take a flyer and read. But a brochure is not given in such a manner. Sometimes brochures are given only to the potential buyer or current buyers. Selected or targeted people get brochures whereas flyers are given in a crowd.

Quality

The quality of a brochure is high as it has a longer lifetime. Besides, it is often distributed to the target customers only. So, it is expected that these brochures will serve for a longer time than flyers. For this reason, the quality of the brochure is better. But for flyers, it’s not necessary for the quality to be high. Because the flyer has a very small lifespan after delivery.

The flyer and brochure design has many dissimilarities. But one thing common about flyer and brochure design is that both are widely used and pretty effective. So, if you are looking for brochure or flyer design that can bring more customers in or increase awareness of a company then contact Roopokar. We are highly experienced in flyer and brochure design.