Building a Company Website: Key Considerations for Success
Website is the face of your business online. A quality website with the right element can be proved a great asset for a company and can bring a huge advantage for the company.
Now we have to decide what are the elements that really can sell.
Headline: Within a few seconds of opening, a website should tell what this site has to offer along with a call to action. Headline should be clear and simple. After that there can be a brief description. And all these things should be above the fold.
Supporting Image: Most people are visual. Make sure to use image (or even a short video) that clearly indicates what you offer. Use images that capture emotion and action, and avoid cheesy stock photos.
Benefits: It’s not only important to describe what you do, but also why it matters. Prospects want to know about the benefits of buying from you. Keep the copy lightweight and easy to read, and speak the language of your customers.
Social proof: It is a powerful indicator of trust. Include just a few of your best ii (short) quotes on the homepage and a link to case studies if applicable. Adding a name and photo gives these testimonials more credibility.
Easy Navigation: It decrease bounce rate, give your visitors a clear path into your site from the homepage. Make sure your navigation is visible at the top of the page, and make it simple and easy to find what they’re looking for. Include a search box if you can.
Secondary CTA: These should be included to offer additional conversion opportunities for prospects who aren’t interested in your primary objective. While your primary CTAs should be above the fold, place secondary CTAs below the fold to give visitors things to click on when they scroll down.
Key Features: In addition to benefits, list some of your key features.This gives people more of an understanding of what’s provided by your products and services.Again, keep the copy light and easy to read.
Resources: Most visitors to your website won’t be ready to buy. Make sure you offer a link to a resource center where they can learn more. This also helps you establish your credibility as a thought leader in your industry.
There may be few more. But I have tried to enlist the most important part for selling from website specially.
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