Website redesign

Website redesign!

Reasons to think about it and update your website design

John has a coffee shop intended to serve coffee offline in his shop or taking orders online and providing home delivery. He is running his business for 10 years and has a website named sweet coffee 

But, lots of unnecessary comments, pictures, old design, broken links, poor user experiences, ancient content like dead men’s stories of primitive age may look like his website is in intensive care and its life may come out from the middle of its chest. Looks like it needs some treatments means re-design or updating website design. Lots of customers complain, thousands of customers’ threats to not order online again made him disappointed.

Well, John is thinking about updating his website, modifying the elements to have better performance of this website but what still he fears about the cost.

Redesigning does not necessarily mean that, you have to change the entire website design or each element of your website but it does mean to update some elements, restructure your information, adding some new features, etc or in a word some functional modification to make your website alive again and bring back its courageous youth that will better assist you to reach your goal.  First and foremost, your website is one of the introductory elements of your business approach.

So, John is now aware enough that he needs to update his website, needs some modification, not rebuilding his design.

Even though you may find lots of excellent reasons not to revamp your website but there many other unavoidable reasons to update or redesign your website. Here are 7 factors that your website needs to redesign.

 

1. Unsatisfied with the results you are getting from your website

Are you happy with your website that meets all the requirements of you to reach your business goal? Perhaps your website design is good-looking, pixel-perfect, functional but it does not bring the expected result so why is it standing only for showing or making an online existence? Your website needs to be the customer base and trending towards your business goal.

Being unhappy with your results requires that your website is asking for a redesign or updating website design. In that case, the first thing you need to be aware of the conversion rate. Conversion rate is to make visitors to lead and lead to customers which will typically provide you with some ideas to make adjustments to your sites. Here are some questions to be asked yourself before making these adjustments.

• Does your site have a call to action button or if you have does it convert your visitors into your customers?
• Is your landing page enough to make visitors into customers or it is just representing your company with a bunch of aesthetic design that conveys a little value?
• Is your site target customer-oriented and speaking for them with direct speech?

 

2. You created your site a long time ago but now the purpose has changed

Like the companies, your marketing strategies may be fluid that may bring some changes to your result. But that does not necessarily require you to update your entire website design.. It is better to check every aspect of your website design if it is properly aligned with your goal and supporting your new marketing strategy. Ask yourself some question like:

•  How frequently do you modify or change your marketing strategies?
•  Do those changes affect your conversion pipe?

If you change your strategy for a while it may not influence your result, but if you change your purpose, it means you must bring some update in your website design aligned with your goal.

Such as, John wants to provide more lead generation content regarding his coffee shop. That ensures him to include more CTAs in his home page and other reputed webpages as well.

 

3. Your website is just existence and not working as you expect.

Your website may be dysfunctional. You are stumbled on your website every moment. Your website may be on that level but still, elements of your website are not effective or you may not understand that they are making your site less effective.

Proper functionality should be the principal concentration of website design. Other than this you may lose your traffic and expected lead generation. Just ask some questions in yourself to find why you should redesign it.

• Does your website provide all the basic information to the visitors and if so how easy to access them?
• Do your products and services are updated every day or according to your warehouse?
• Does the navigation system confuse your visitors?
• Is there anything hidden but important to visitors and for your business as well?

 

4. You don’t have a Responsive website

People are now are spending more than an hour every online by using several devices not only desktop or laptop. According to statistica more than 17% of total web traffic comes from the mobile internet. If your website is not that responsive, then you’re losing huge traffic. Even Google has declared to index site based on mobile-friendliness. If you’re your website is not responsive, you’re going loses a big portion of potential visitors. So, ensure a mobile-friendly website design.

 

5. Content marketing strategy

Fanciful content with lots of information related to your business will help you to find more visitors and grab SEO success as well. You need a solid content plane. Besides these, you need to ensure that the search engine is crawling your content and visitors are finding them. Look at your website and ask yourself questions:

• Do your contents are findable
• Is there any search box to find any discussions that they want to read?
• Does every content include a call to action?

 

6. Are sure that that search engine can find and crawl your content and show it into the search result?

It is not obvious that you must treat your site every time your competitors do. But when they start to push down in SERP and get the position over you then it’s time to roll up your sleep and start your work. Spend some time on your competitors’ site. Find the elements in website design that better describe SEO compared with yours and make adjustments aligned with your goal.

Keeping you updated for having a good position and maintaining an edge in search is not your goal but if you want to compete against your rival you need to keep your place near SERP.

 

7. Outdated 3rd party tools

If your site is old enough, you may find that many of your 3rd party tools are outdated which you are embedded to increase the site functionality like widgets, plugins, etc.  better try to update all the 3rd party elements. Answer the questions yourself

• How are your 3rd party elements working?
• Are they slowing my website’s speed?
• Are there any updated versions?

Like 3rd party elements, there is nothing that drives more visitors to leave websites. Always keep them updated and search if there are any better applications or updates for the existing elements/applications.

Your website is meant to bring your business. It is always aimed at finding visitors and making them customers. If not then it is time to think about redesigning your website and making some changes. What about your website? Do you have one or you have one, but it needs a redesign? Then what are you waiting for? We have the best website design and development team. contact us to make your business on your hand.